AvidPlay Subscription Service Now Enables Independent Artists and Labels to Distribute Tracks Mixed in Dolby Atmos® for Apple Music’s Spatial Audio

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AvidPlay subscribers producing music on Pro Tools in Dolby Atmos are ready to deliver their songs to Apple Music

BURLINGTON, Mass., July 15, 2021 (GLOBE NEWSWIRE) – Avid (NASDAQ: AVID) today unveiled another breakthrough for independent artists, producers and record labels by allowing them to distribute tracks mixed in Dolby Atmos® to Apple Music’s Spatial Audio from subscription-based DIY music distribution service AvidPlay ™.

By using AvidPlay to distribute their music in Dolby Atmos, independent music professionals are reaching a growing audience who are excited about immersive listening experiences, while retaining 100% of their rights and revenues. Today, AvidPlay users are seizing the opportunity to entertain their fans by producing and distributing an unlimited number of songs in Dolby Atmos in all genres, from pop, electronics and hip-hop to jazz. , classical and folk. Subscribing artists and labels simply select their singles or albums they want to release, then AvidPlay takes care of the rest, from distributing their tracks in Dolby Atmos to Amazon Music, TIDAL and now Apple Music, to pre-generation. backup and smart links. for marketing, to track song performance and payouts.

Rob D’Amico of Avid, Senior Director of Product Marketing for Audio Solutions, said, “We developed AvidPlay to make it very easy for independent artists and labels to distribute and monetize the music they create with Pro Tools. It’s an exciting time for our customers to distribute Dolby Atmos tracks on Apple Music from AvidPlay as they will be able to reach more listeners and grow their fan base by sharing new ways of experiencing their music with them. .

How AvidPlay simplifies distribution
To get started, artists and labels can subscribe to one of six AvidPlay distribution plans to meet their needs through the free Avid Link app for mobile or desktop, then download their Dolby Atmos music and stereo tracks with illustrations. The AvidPlay dashboard allows users to manage their songs and albums and see how much money they are making with each song. To date, songs distributed by artists through AvidPlay have been played by consumers over a billion times.

Avid and Dolby train audio creators to produce in Dolby Atmos
To meet growing consumer demand for immersive audio experiences, Avid and Dolby launched a Dolby Atmos production training and certification course for mixing engineers, audio studio technicians, and audio professionals. The Pro Tools Dolby Atmos Production online course explains how to use Dolby Atmos tools in Pro Tools through 40 hours of self-study and 18 hours of instructor-led training. The program ends with a professional certification exam to earn Avid Certified Professional: Pro Tools | Dolby Atmos authentication.

About Avid
Avid provides the most open and efficient multimedia platform, connecting content creation with collaboration, asset protection, distribution and consumption. Avid’s preeminent customer community uses Avid’s comprehensive tools and workflow solutions to create, distribute and monetize the world’s most watched, loved and listened to media, from prestigious and award-winning feature films to popular TV shows , news programs and televised sporting events, and celebrated music recordings and live concerts. With the most flexible deployment and pricing options, Avid’s industry-leading solutions include Media Composer®, Pro Tools®, Avid NEXIS®, MediaCentral®, iNEWS®, AirSpeed®, Sibelius®, Avid VENUE ™, FastServe® and Maestro ™. For more information on Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Instagram, Twitter, YouTube, LinkedIn, or subscribe to Avid blogs.

© 2021 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid NEXIS, FastServe, AirSpeed, iNEWS, Maestro, MediaCentral, Media Composer, Pro Tools, Avid VENUE, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States. United and / or other countries. All other trademarks are the property of their respective owners. Product features, specifications, system requirements, and availability are subject to change without notice.

Dolby Atmos is a registered trademark of Dolby Laboratories.

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