BetMGM and PGA TOUR continue official betting operator deal

The PGA TOUR and BetMGM have announced a three-year extension to 2024 of their marketing and content relationship designating BetMGM as the official betting operator of the PGA TOUR.

The PGA TOUR and BetMGM will work together to provide odds to fans via the TOUR digital platforms. BetMGM will serve as the exclusive source for odds on the leaderboard and player pages on PGATOUR.COM and on TOURCast, the award-winning TOUR platform that allows fans to follow every shot from every group with a 3D render of the golf course. .

“We look forward to working with BetMGM to integrate their advanced betting technologies for PGA TOUR fans into our digital platforms,” ​​said Norb Gambuzza, PGA TOUR Senior Vice President, Media and Games. “Over the years BetMGM has been a strong supporter of golf by sponsoring various PGA TOUR players and tournaments. We are delighted to continue the relationship.

Currently available for download on iOS and Android, the BetMGM mobile app features the latest betting odds, enhanced offers and multiple betting formats, from money line bets and point spreads to bets and futures. .

“The PGA TOUR has been a fantastic partner and we look forward to continuing our relationship,” said Matt Prevost, BetMGM Revenue Director. “Over the past year, we have seen an increase in the number of our players betting on golf and we are delighted to now be the exclusive odds provider for PGATOUR.COM.”

By joining the official TOUR betting operator program, BetMGM will have the rights in the United States to use the PGA TOUR trademarks, the advertising rights in TOUR media and TOUR partner platforms, as well as the content rights. and video enabling BetMGM Sportsbook platforms to create pre-match and post-schedule betting games, as well as distribution of highlights to users who have placed bets.

BetMGM has access to existing sponsorship relationships with several PGA TOUR members including Max Homa, Jimmy Walker, Kevin Na, Pat Perez, Ryan Moore, Joel Dahmen and Jason Kokrak.

Following the Supreme Court ruling that overturned the Professional and Amateur Sports Protection Act (PASPA) in 2018, the TOUR instituted a strong integrity program in collaboration with Genius Sports and later announced in the year a global partnership with IMG ARENA to authorize its official live score. data to betting operators around the world. TOUR is a platinum member of the National Council on Problem Gambling and is aligned with the American Gaming Association (AGA) as Have A Game Plan®. Partner of Bet Responsibility’s public service campaign to educate golf fans about responsible sports betting.

Comments are closed.