CAESARS ENTERTAINMENT FORMS ST – GuruFocus.com

Multi-year partnership enlists Manning and Omaha Productions to design, create and produce digital content

LA VEGAS and LOS ANGELES, June 9, 2022 /PRNewswire/ — Caesars Entertainment, Inc. (NASDAQ: CZR) (“Caesars”), the largest casino entertainment company in the United States, today announced a multi-year strategic partnership with Peyton Manning Omaha Productions. Together, Caesars Sportsbook and Omaha Productions will launch Omaha Audio Network, a full-service audio production network, a variety of new digital series developed specifically for Caesars Entertainment and Omaha Productions’ social media channels, and a series of live events later this year.

“All of us at Omaha are excited to expand the relationship and have Omaha create compelling original content in partnership with our Caesars teammates,” said Peyton Manning, Founder of Omaha Productions. “Caesars has already proven to be an excellent partner on the projects we have done together.”

Launching later this year, The Omaha Audio Network’s exciting podcast lineup will feature talent from a wide variety of sports and will be available wherever sports fans enjoy their favorite podcasts. Through this strategic alliance, Manning and Omaha Productions will also serve as executive producers for a variety of new digital series that will air on Caesars Entertainment, Caesars Sportsbook and Omaha social media channels. Series includes “Mayne on the Street” with brand ambassador Caesars Sportsbook Kenny Mayne“Celebrity Pictures” with Rachel DeMitaand “One more turn” with Cooper Manning.

Building on the success of Caesars Super Bowl 2022 night featuring Peyton and Eli Manning at Caesars Palace in VegasCaesars and Omaha will also create a unique live event series for members of Caesars premier loyalty program, Caesars Rewards. The live event series will give Caesars Rewards Members the chance to interact directly with Omaha content creators and the Mannings at upcoming activations at select Caesars destinations across the country.

“It’s not a sponsorship, it’s a strategic partnership,” said Sharon Otterman, Chief Marketing Officer at Caesars Digital. “We’re going to work with Peyton and Omaha to conceptualize, create and produce unique content in a way only two leaders in sports and entertainment can. We look forward to the rollout of the Omaha Audio Network Presented by Caesars Sportsbook, enabling unforgettable event experiences and creating compelling, must-watch content for our customers.”

Caesars and the Manning family made history last NFL season with the first-ever responsible gambling commercial aired during NFL games and around the Super Bowl. Responsible gaming remains an important pillar of this expanded partnership and the Mannings will continue to highlight the resources Caesars Sportsbook provides bettors to stay in control of their game. Caesars Sportsbook App offers tools to prevent problem gambling, including deposit limits, spending limits, daily time limits, and thinking time limits.

Caesars Sportsbook is currently available in 24 states and jurisdictions, 18 of which are mobile, and operates the most retail sportsbooks across the country. For real-time industry updates and to follow the Caesars empire, players can engage with the Caesars Sportsbook social handle @CaesarsSports on Twitter, Instagram and Facebook.

About Omaha Productions
Omaha Productions is an entertainment company launched by Peyton Manning after retiring from the NFL. Omaha focuses on developing content that champions hard work, encourages the pursuit of passion, and celebrates community. The Omaha Productions executive produces ESPN’s Emmy Award-winning “Monday Night Football with Peyton and Eli” as well as alternative TV shows for college football, golf and the UFC. The company is also executive producer of “NFL Honors” and ESPN+’s PLACES franchise with series of Peyton Manning, Eli Manning, Abby Wambach, Vince Carter, David Ortis, Ronda Rousey, Sue BirdPK Subban and John McEnroe. The company also offers series on A+E Networks, NBCUniversal, and Netflix.

About Caesars Entertainment, Inc.
Caesars Entertainment, Inc. (NASDAQ: CZR) is the largest casino entertainment company in the United States and one of the most diverse casino entertainment providers in the world. Since its beginnings in Reno, Nevada, in 1937, Caesars Entertainment, Inc. grew through the development of new resorts, expansions and acquisitions. Caesars Entertainment, Inc.’s resorts primarily operate under the Caesars®, Harrah’s®, Horseshoe® and Eldorado® brands. Caesars Entertainment, Inc. offers diverse gaming, entertainment and hospitality amenities, unique destinations and a full range of mobile and online gaming and sports betting experiences. All linked to its industry-leading Caesars Rewards loyalty program, the company is focused on creating value with its customers through a unique combination of impeccable service, operational excellence and technology leadership. Caesars is committed to its employees, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework. Must be 21 or older to play. Know when to quit before you start.® Trouble gambling? Dial 1-800-522-4700. For more information, please visit www.caesars.com/company.

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SOURCE Caesars Entertainment, Inc.

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