NPR and LAist Studios Launch Oye Audio Incubator for Latino Creators – The Hollywood Reporter

Sometime after launching its podcast development and production division in 2019, Southern California Public Radio committed to having the entire roster of LAist studios hosted, produced, or staffed by creators from across historically excluded environments. And with Hispanics making up the plurality of Los Angeles County’s population, the studio has partnered with National Public Radio to help develop Latino-centric programming, directed by Latino storytellers.

“The Latinx community is the heart and soul of Southern California, and the backbone of LAist Studios’ content creation and audience engagement strategy,” said SCPR CEO and President Herb. Scannell, in a statement. “As a Latino, I am proud to lead an organization that is committed to telling our story and supporting Latinx creators at every stage of their career.”

The nominations are Open now for Oye: The Lab for Latinx Creators, which will train, coach and provide resources to help its participants develop audio content centered around the Latino experience. The Talent Accelerator will be paid through a stipend in recognition of the creators’ time and labor. At the end of the lab, the cohort will present their pilots for further development.

“Good ideas need space and tools to be produced – that’s exactly what Oye is for,” LAist Studios executive producer Antonia Cerejido said in a statement. “Oye will be the place to go from plan to launch, with full support from top audio storytelling professionals.”

Cerejido noted that Latino-created LAist Studios shows already include california love, Wild, Yeah no I’m not fine and Norco 80with lost revolutionary and Human nature yet to come.

NPR anticipates that the lab will bolster its own slate of Latino-focused content. “Through Oye and our partnership with LAist Studios, we will be raising Latinx voices, providing resources and training so we can collaborate on new programming for public radio that will join Alt Latino and Radio Ambulante to increase our offering for Latinx audiences,” NPR senior programming director Yolanda Sangweni said in a statement.

NPR’s Senior Content Development Manager Lauren Gonzalez added, “Through Oye, we aim to bring together Latinx creatives who can reflect their lived experience and communities in a way that feels authentic to them.”

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