The 5 biggest challenges of YouTube marketing

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YouTube has become a source of entertainment and entertainment for people of all ages in just a decade. Some of the world’s biggest brands already have their own YouTube channels, such as Google, BMW, Disney, and Lego. But big brands aren’t the only ones capitalizing on YouTube as a place to promote. Businesses of all sizes and types are embracing YouTube to spread their messages and strengthen their sales pitch.

There’s no denying that YouTube offers a huge opportunity to reach and interact with diverse audiences, but only when it’s done right. Here are some of the biggest challenges marketers face on the platform.

1. Target the wrong audience

    Many marketers make the mistake of targeting the wrong audience which results in visitors leaking out regardless of the quality of the content. It’s easy to believe that your video is going to appeal to all kinds of demographics, so you might end up picking the wrong audience.

    To avoid this error, it is important to determine the demographics of your customers. Unless life on Earth is threatened by the lack of oxygen and you are the only one selling oxygen, not everyone needs what you offer. So who is your target customer? Women, men or both? Young or old? Married or single? Other demographic segments to focus on are cultural background, occupation, income, education level, and location. This is essentially statistical data on the identity of your customers. You also want to know their lifestyle, interests, attitudes, values, and weaknesses, all of which offer insight into your audience’s personality and purchase intent.

    It’s also a good idea to look at various consumer touch points that can help define your audience. Ask your sales representatives and consumer service teams what your customers’ interests and weaknesses are. Use analytics tools to uncover topics of interest, keywords, and search terms for your audience.

    2. Not having a goal

      Defining your marketing goals is essential so that you can create the right kind of video content. Examples of marketing goals are to increase leads and sales, reduce churn rate, or increase brand awareness. You can use different types of video content depending on your marketing goals and target audience. Examples are unboxes, interviews, events, behind-the-scenes previews, question-and-answer sessions, and how-to guides.

      Think about the kind of emotion you want your potential customers to feel. Do you want them to feel inspired, excited or moved? The emotions you want to avoid are feelings of frustration, stress, dissatisfaction, and neglect. Bringing up negative emotions will cost you lost opportunities and income. Focus on the emotions that create value for a business.

      Related: 5 Keys To Getting More Viewers And Making More Money On YouTube

      3. Share poor quality videos

        As video floods the Internet, it would be a huge mistake to offer poor quality videos for less. Good videos look professional and make your audience feel something. To make your video look professional, pay attention to details like lighting, audio, and camera work. Lighting is one aspect of video production that can make a difference. What you need to do is separate the background from the foreground elements, remove the shadows, and highlight the key elements in the scene. Quality audio is also important to the success of your video and promotional efforts. Most viewers will leave your video and miss the message you want to convey if the sound quality is not good enough.

        A good video is also a video that informs, engages, thrills, and entertains your target audience. A relevant and interesting video covers a topic that interests your viewers, delivers information in an easy-to-digest way, and resolves a problem your audience is having.

        Related: 6 Ways To Use YouTube To Reach Your Target Audience

        4. Tracking bad metrics

          Businesses often fail to define the right metrics for their video marketing campaigns. While comments and shares are important and provide valuable information, other metrics will help you get a good idea of ​​how well your promotion efforts are performing. The metrics you want to track include traffic source, views / subscribers ratio, average view duration, and conversion rate. Other metrics that matter and will help you measure success are Average Watch Percentage, Watch Time, Re-views, and Unique Viewers.

          5. Do not moderate the content

            When users discover your video or visit your YouTube channel, they consume the entire experience, including your comments section. You want to keep potentially harmful and inappropriate comments for review, eliminate spam and unwanted comments, and approve and interact with curious or positive comments. If you are overwhelmed or have a lot of other things to do, however, you can add a moderator to help manage comments. You can also use tools with moderation and community management capabilities to approve, post, and report comments, or hide content that contains specific words.

            While your YouTube channel can be a driving force behind brand development, mistakes can drown out even the most thoughtful, elaborate marketing strategy. YouTube is a great platform to engage with diverse audiences when it’s done right. So if you want to connect with a new and engaged audience, build awareness and authority of your brand, and ultimately increase your sales, be sure to share content that offers something entertaining and relevant. ‘useful. Avoid some costly mistakes like the above to claim success in YouTube marketing.

            Related: 6 More Ways To Use YouTube To Reach Your Target Audience

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